As an entrepreneur, I have a serious problem:
Every mentor tells you that success means choosing one market, one solution, and one customer segment. Then you have to stick with it and keep pushing until you grow. Only then can you add a second product line—ideally for the same market and the same type of customer.
I can't do that.
I'm neurodivergent and, among other diagnoses, I have ADHD: attention-deficit/hyperactivity disorder. I've worked independently for 20 years and explored a thousand different areas. Ubiqq, streaming, and webinars have been constants, but I've also worked on WhatsApp messaging, Facebook apps, custom software, websites, AI agents, and plenty of things I can no longer even remember.
To be clear, being scattered does not mean I fail to deliver. Quite the opposite: I have always delivered 100% for my clients, kept my promises, and met my deadlines.
Yet every time I took on a new project that sat somewhat outside streaming and webinars, my stomach would knot up because I was straying from the plan. I had a great time, learned new things, and sometimes even got paid for it; still, I felt I was doing something wrong—as if every new idea were a distraction to avoid rather than an opportunity worth exploring.
That happened countless times over those 20 years, but I grew tired of living with the contradiction. I was tired of fighting my brain, feeling guilty whenever something new sparked my curiosity, and believing that doing many different things was inherently a flaw.
So I decided to stop fighting myself: I'm going to work on whatever I feel like, in whatever industry it happens to be—as long as I always deliver for my clients, on time.
That's why I created TDAH Lab: my space for experimentation, my research lab, a place where I can combine technology, creativity, analysis, data, and all those ideas that apparently should not coexist within the same company.
Scattered? Absolutely—but with one very important constant:
Hyperfocus on your revenue.